The Big MVT: Subaru BRZ vs. Toyota 86

Testing is the oxygen of Product Managers. If you aren't testing, you're doing it wrong. But as anyone who has conducted a test knows, it's no easy feat making sure you are testing the things that need testing, and controlling the things that need controlling. The world is a messy place with a lot of moving parts. That's why I am interested in the coming arrival of the new joint sports car project from Toyota and Subaru. For the next couple of years these cars will be identical save the front and rear fascias and the badges. Every other aspect is controlled. So, giving a slight variance for style preference (and you really have to look hard to see the differences) the difference is the reputation of the manufacturer. Both groups have recently abandoned factory team efforts in significant series, Toyota from Formula 1 and Subaru from the World Rally Championship. Can either maintain enough performance cache to spark interest and sales? And what happens to resale value when Toyota's slipping reliability goes head to head with Subaru's legendary value retention? We're about to find out.